Must A Wannabe Influencer Pal Stop Exploiting People for Material?

The Prosecution: Beth

At times she films me while I’m eating. It's jarring to spot myself on her social media – it feels like a jumpscare.

A close companion of 10 years, Marielle, calls herself the “content queen”. It can be amusing for a bit, but it strains our relationship.

She is an extrovert, she feels the need to document everything all the time. During meals out, her motto is, “The phone eats first,” and takes photos with bright lighting, which makes me cringe. It's unpleasant when other people see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because the food gets cold.

She isn’t exactly an influencer yet, but she is trying to be. She creates vlogs about city life, a day in her life, and her styling career. The material is quality, credit where it's due, but I don’t want to be involved. Sometimes she films me while dining, or simply tagging along. Later, I appear on her Instagram afterwards, and it pops up like a jumpscare: I’ll have no makeup on, an awkward face or be captured while eating. It feels invasive.

Marielle also expects me to record her at inopportune moments. Often I'm in conversation to someone else, or we're simply hanging out in the street. I feel like our bond has transformed into me being her free crew. She could easily hire someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she dismissed it. She’s taken me to a couple of brand events, which was nice, but that doesn’t make up for all the energy I invest assisting her make content.

I appreciate that she has helped me with my career in design, but I don’t want our friendship to become merely a tally of favours. I don’t feel she's insincere or dishonest, but at times I feel that if recording starts, we will start performing in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and film me laughing with another. It feels forced. It's crucial her to understand that our 10-year friendship still has limits. I enjoy spending time with her, but I also desire to experience it without being filmed, edited, or shared for an viewers. I’m not a prop for her online persona.

The Defence: Marielle

I hope Beth to see that the content we make together can get us an opportunity.

I am passionate about shooting content. It's more than a pastime; it's integral to who I am. Creating videos and sharing my life online allows me to express myself and engage with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to make money from your interests. I admire people on social platforms who pull off that style of informal, self-made film-making.

Creating content is my interpretation of living actively: observing the details, posting them with an audience that values the craft behind it. It's never my aim to make my friend uneasy. Bringing her to industry events was my method of offering access, giving her a opportunity to witness behind-the-scenes moments that could benefit her career in design too. That’s not leverage, it’s just being realistic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see the benefits the content we make together can get us: a foot in the door. I know not everyone likes being filmed, but often spontaneity is what makes content authentic. Being recorded from time to time is part and parcel of being my friend. I'd remove anything she asked, but she hasn't made such a request yet.

I don't demand anybody to be my private videographer, but companions support one another in minor capacities. My assumption was filming a short video now and then would be enjoyable for Beth. Innovation flourishes in partnership, and having my friend around makes endeavors energetic and enjoyable. I never force her to take part in anything, and I’d never deliberately embarrass her. But creating content jointly sometimes is part of how I document our time together.

I cherish Beth’s friendship deeply and don’t want making videos to drive a wedge between us. I am ready to find middle ground: like requesting permission before filming, and steering clear of angles that might make her self-conscious.

This isn’t about power, it’s about sharing my world while still respecting hers. Obviously making content is not a substitute for genuine friendship: it's merely part of how I experience life and I want her to be included in a way that’s enjoyable for each of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop filming herself and Beth when they are out together?

There’s nothing more excruciating than having a friend point a camera at you. I understand that it's her job, but I don’t make friends come to my work. Perhaps she can find like-minded creators to collaborate with. Given the uncertain future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, you can’t ask your friends for help every time, even if they have done it before. While she enjoys shooting, that doesn't imply all those around her is willing material. She must to honor Beth’s privacy.
Ankit, 26

Marielle might love producing videos and displaying her life publicly, but it’s not for everyone. It was kind she has helped her friend professionally, but she needs to hear what her friend desires.
A commenter, 27

It seems like you value each other, so hold on to that and ensure it’s the focus in your friendship. Foster some real memories, where genuine feelings are stored, not digital scrapbooks. Even celebrities who seem to share their worlds actually have more privacy than it seems.
One opinion, 53

She seems to be neither present nor authentic when she’s with Beth – she's on the job. Both seem unsure as to what’s reasonable. The solution lies not in trying to alter one another, but in each establishing defined boundaries around what is comfortable to them and seeing if there is an mutually agreeable middle ground.
Barbara, 71

Your Turn to Be the Judge

In an online poll: has she been exploiting their friendship?

Tiffany Garcia
Tiffany Garcia

A seasoned gaming analyst with over a decade of experience in online casinos and slot machine strategies.